Solv FinServ
Flexible Dealer Financing Experience
Empowering dealers with flexible financing, multi-partner growth, and transparent credit journeys
Timeline
8-9 Months
Team
1 Product Designer
2 Product Owner
5 Developers
1 Project Manager
Responsibilities
User research, Workflow diagrams,
Ideation, Wireframes, UI design
Prototyping, usability testing,
UI handoff
Tools
Figma
Context
Solv Finserv is an invoice financing platform that helps dealers place orders with their distributors.
Financial institutions pay the invoice amount directly to the distributor.
When I joined, the platform was rigid and allowed dealers to work with only one distributor and one FI.
It also supported only one product (Buyer Financed) at a time, which limited scalability and slowed growth.
My role was to redesign the experience to support multiple programs, distributors, and FI.
Impact:
The redesigned Solv FinServ experience delivered strong business and user outcomes
Faster onboarding by simplifying flows and reducing manual steps
Overall, the platform helped scale Solv’s credit operations while maintaining strong risk control
PID feature drove ~₹50 Cr in monthly business volume, by enabling faster approvals and smoother credit usage
1- Discover
We reviewed existing product flows, system dependencies, and business rules to understand gaps in onboarding and credit journeys. We also spoke with dealers, admins, and anchor partners to learn about their daily challenges.
These conversations revealed that flexibility and real-time visibility were the biggest unmet needs. Along with this, interviews and workflow walkthroughs helped us identify issues like manual checks, poor visibility, and dependency across teams.
Key Insights from Research
User Type
Pain Points
User Needs
Dealers
• Ability to work with multiple anchors and programs
• Access credit from multiple FIs
• Self-serve onboarding without dependency
• Freedom to raise invoices independently
• Can get credit from only one FI
• Can be part of only one program
• Heavily dependent on distributor for invoice financing
• Dependent on ops/distributor for onboarding
• No easy way to switch or manage multiple programs
Admin / Ops Team
• Cannot create the same dealer across multiple programs
• System does not allow adding multiple FIs under one program
• Same dealer cannot exist in multiple programs
• No unified place to track invoice status across programs
• Heavy manual work to manage onboarding and configurations
• Ability to create and manage dealers across multiple programs
• Configuration screen to add multiple FIs in one program
• Unified view of invoices, limits, and statuses
• Clear state tracking for onboarding and approvals
• Scalable configuration-driven setup
Anchors
(Distributors)
• Ability to manage dealers across multiple programs
• Clear visibility into dealer invoices and credit usage
• Simple way to approve, review, and track invoices
• Reduced dependency on admin for daily operations
• Can work with dealers only within a single program
• Limited visibility into dealer credit usage and invoice status
• Manual coordination with admin for approvals
• Cannot manage dealers across multiple programs easily
Design Process
3- Ideate
We explored multiple ideas to simplify the credit experience, such as unified dashboards, clear status indicators, approval flows, and drill-down views. We focused on making complex credit data easy to understand while supporting internal workflows and risk checks.
Solv Credit Flow (Swimlane Diagram)
This flow shows how dealers, admins, anchors, and FIs interact across onboarding, invoicing, and repayment.
Onboarding
Verification
& Approval
Limit Activation
Invoice Creation
Repayment
Dealer
Admin
Anchor
FI (Lender)
2- Define
After user research, we reviewed feedback from Dealers, Distributors, FI, and internal Admin teams. We found common problems across the invoice financing journey, especially around poor visibility, limited flexibility, and inefficient manual processes.
Problem
We identified key limitations in the existing system:
Dealers could work with only one distributor and one finance partner, which limited their business growth.
Credit access was fixed and couldn’t scale as their business grew.
The onboarding process was long and required a lot of manual effort.
There was no single place to view and manage credit, invoices, and repayments.
Hard to support multiple programs and FIs in one flow
Poor flexibility to scale new partners
These limitations made the process slow, increased dependency on support teams, and prevented dealers from fully using their available credit.
Core User Need
Fast and self-service dealer onboarding
Real-time visibility of credit limits, invoices, and repayments
Flexibility to work with multiple Anchors, Programs, and Financial Institutions
Centralized dashboards for better control and monitoring
4- Design
I started with wireframes to define structure, moved to high-fidelity designs for visual clarity, and used prototypes to test real user flows.
Wireframe
We created multiple wireframes to support flexibility across multiple programs, anchors, and FIs. These were reviewed with users and stakeholders to ensure easy navigation and smooth switching between setups.
Hi-Fi Design & Prototyping
We redesigned the platform to change it from a rigid system into a more flexible and scalable one.
The new design supports:
Multi-entity participation, allowing dealers to work with multiple anchors and financial institutions
Open-limit products (like PID) that work without mandatory program or anchor dependency
Standardized master configurations to easily create and manage programs at scale
Multiple programs per dealer, enabling participation across different business setups
Multiple FIs within the same program, improving credit availability
Centralized visibility of limits, invoices, and statuses across all entities
Configurable workflows instead of hardcoded rules, making future product launches faster
Solution
Unified Dealer Experience
We enabled self-service onboarding so dealers can get started without dependency on others. Dealers can access multiple programs, work with multiple anchors and FIs, and manage their full invoice lifecycle—from upload to repayment—in one place. A unified dashboard gives clear visibility into limits, invoices, and repayment status.
Admin Dashboard & Invoice Management
We designed a centralized admin dashboard that shows all dealer activity across programs in one place. Admins can track onboarding status, credit limits, and invoice lifecycle, and manage invoice review and approvals efficiently. This made monitoring, control, and decision-making faster and more transparent.
Anchor Dashboard
We enabled anchors to manage multiple dealers across programs from a single interface. Anchors can review and approve invoices, track dealer credit usage, and monitor invoice status in real time. This reduced manual coordination with ops and gave anchors better visibility and control over their dealer network.
Testing & Outcome
We tested the flows with internal stakeholders and business users to validate clarity, flexibility, and ease of use. Feedback helped refine navigation, improve state visibility, and simplify multi-program handling.
After implementation, onboarding became faster, invoice tracking became clearer, and teams could manage multiple dealers, programs, and partners from one place. The solution reduced manual effort, improved visibility, and enabled the platform to scale with new products and partners.
Impact:
After launch, 1,000+ dealers started using the self-serve flow to complete credit-related actions without manual support.
This enabled ₹50 Cr+ in monthly loan disbursals through the PID feature, driven by faster approvals and smoother journeys.
Self-service onboarding and credit flows significantly reduced dependency on operations teams.
Faster processing helped dealers access funds quickly, improving adoption and repeat usage.
Based on this success, the team moved into the next phase to scale features, automation, and risk controls further.
Future Opportunity
With business growth, the company started focusing more on NBFC approvals.
Add smarter recommendations for credit limits and programs based on dealer behavior and history.
Introduce advanced analytics and dashboards for deeper insights into performance and risk.
Enable real-time notifications and alerts across all roles.