Credit App Case Study
Overview
The Credit App is designed to provide invoice financing to dealers, helping them expand their businesses efficiently.
Problem Statement
Dealers and distributors still use emails, calls, or spreadsheets to request invoice financing.
These manual methods take time, lead to mistakes, and don’t show the status of finance requests. It’s also hard to manage multiple anchors or keep track of overdue payments.
A digital platform is needed where dealers can upload invoices, apply for financing, and track their requests in real time. This would improve cash flow, avoid delays, and help their business grow smoothly.
Project Goal
1 -Digitize the invoice financing process
Create a centralized platform that allows dealers to upload invoices and request financing in a structured, secure, and easy-to-use way.
2 -Improve visibility and transparency
Provide real-time tracking of invoice status (under review, financed, rejected, overdue) to reduce confusion and follow-ups.
3 -Support multi-anchor and program participation
Enable dealers to manage relationships with multiple anchors and switch between programs seamlessly.
4 -Enhance financial decision-making
Give dealers access to their finance history, overdue data, and available credit to make better funding decisions.
5 -Reduce manual errors and delays
Eliminate dependency on emails, calls, and offline coordination by providing a guided, error-proof digital workflow.
Design Process
I followed an interactive user-centered design approach in which we have to focus
on the users and their needs in every step.
Discover
Define
Ideate
Design
Target Audience
Small to medium-sized businesses
Deal in FMCG, electronics, apparels, etc.
Frequently purchase goods from large brands (anchors)
Require short-term working capital to manage inventory and operations
User Research
To understand how dealers currently manage invoice financing, their pain points with manual processes, and their expectations from a digital solution that supports both Buyer Financed and PID (Purchase Invoice Discounting) models.
Key Research Questions
Methodology
Objective
1:1 Interviews – In-person or phone (30–45 mins each)
Contextual Inquiry – Observed how invoices are shared, tracked, and financed
Surveys – Follow-up form to collect preference on features and finance timeline
How do you currently request invoice financing?
Do you know when your invoice is approved or rejected?
What challenges do you face when uploading invoices?
Are you part of more than one financing program or anchor?
Would you prefer a mobile app or web portal to manage invoices?
No reminders or clear view of unpaid financed invoices
Insights & Findings
Manual Process Dependency
Lack of Status Tracking
Multiple Anchors Confuse Users
Overdue Payment Blindspots
PID Familiarity is Low
Need for Simplicity
Most use WhatsApp, email, or Excel sheets to share invoices
Dealers don’t know if their invoice is under review, approved, or rejected
Hard to remember which invoice goes to which anchor or FI
Many dealers are unaware of PID as a separate financing product
Most dealers preferred a mobile-first app with a 3-step invoice upload flow
Empathy Map
Thinks
“If I had more stock, I could earn more.
Getting a loan feels risky and complicated.
“I need to stay ahead of local competition.
One wrong step could put my business at risk
Feels
Frustrated when he can’t fulfill large customer demands.
Pressured during peak seasons with limited stock.
Cautious about using digital tools or loans.
Proud of his work and determined to succeed.
Does
Buys stock in small quantities to manage cash flow
Tries to negotiate with distributors for credit.
Maintains sales and stock records in a notebook or phone.
Asks other shopkeepers for advice on finance or business tips.
Says
I want to grow my shop, but it’s hard without money.
Distributors give better deals for bulk orders, but I can’t always afford them.
Customers keep asking for more variety.
I wish there was an easier way to get business support.
User Persona
About
Jagmohan Jaiswal is a hardworking electronics seller from Lucknow. With just a high school education, he runs his own shop, buying products from distributors and selling them to customers.
However, he struggles with money when placing large orders, which makes it hard to grow his business.
Hardworking
Adapt
Leadership
Positive mindset
Jagmohan Jaiswal, 34
Electronics Seller
MARITAL STATUS
EDUCATION
LOCATION
SINGLE
HIGH SCHOOL
LUCKNOW
Goals
Get quick working capital to restock inventory
Avoid delayed payments affecting supply chain
Track all invoice financing activities in one place
Be able to work with multiple anchors in one system
Frustration
Sends invoices via WhatsApp, then waits 2–3 days for response
Missed payments due to no reminders
Finds it hard to manage when limits are exhausted or expired
Actions
Discover Finance Options
Apply for Limit / Credit
Receive & Use Limit
Repayment & Tracking
Task List
- Looks for ways to get funds
- Asks peers or distributor for advice
- Searches online or visits bank
- Fills form or asks someone to help
- Submits basic business info/invoices
- Waits for approval
- Gets credit limit
- Places bulk orders
- Manages stock & sales
Tracks payment due dates
- Calculates repayments
- Tries to repay on time
Feeling
Confused, unsure, hopeful
Nervous, cautious,
overwhelmed
Relieved, motivated,
in control
Stressed, anxious,
alert
Thoughts
Can I trust this option?
Will this help me grow?
What if they reject me?
Will I need to visit office again?
Now I can meet customer demand.
This will help me earn more.
Hope I don’t miss a payment.
How much interest am I paying?
Improvement
Opportunities
Simple language explainer
- Finance education for small businesses
- Peer success stories/testimonials
- Guided application steps
- Support in local language
- Show status updates clearly
- Visual dashboard for usage
- Alerts for low balance or overuse
- Highlight benefits
- Timely reminders
- Easy EMI calculator
- Clear penalty info & support option
User Journey Map
Ideate Phase
In this stage, I collaborated closely with team members to generate ideas in the form of user flows, Information Architecture and wireframes. This was our initial phase, where we concentrated on addressing all the key points.
Information Architecture
To get innovative solutions into the hands of your users, I needed to concentrate on idea generation. Based on my understanding of the problem, I brainstormed the Information architecture and user flow to ensure smooth experience for the users.
Splash
Log In
Home
Buyer Financed
Seller Finance
PID
Select Product
User Name Details
Help & FAQs
Sign Out
Profile
Invoice No.
Invoice Date
Invoice Amount
Due Date
Outstanding Amt.
Overdue By
Overdue Invoice
Invoice No.
Invoice Date
Invoice Amount
Status
Outstanding Amt.
FI Name
Due Date
Disbursed Amt.
Financed Invoice
Invoice No.
Invoice Date
Invoice Amount
Status
FI Name
Under Review
Invoice No.
Invoice Date
Invoice Amount
Status
Loan Amount
Disbursement Date
FI Name
Invoice History
Invoice No.
Invoice Date
Disbursement Date
Invoice Amount
Disbursed Amt
Disbursement Date
Request Finance
Program Listing
Select Program
Anchor Listing
Select Anchor
User Flow
Start
Sign In
Select Product
Buyer Finance
Complete task
Complete task
Select Program
Upload Invoice
View all Overdue Invoice list
View all Request Finance list
View all under review list
View all financed invoice list
View all invoice history list
Seller Finance
Select Program from Drop down
Finance New Invoice
Select Anchor from Drop down
Select Anchor
PID
Back to Cancel
Back to Cancel
Home Page
Overdue
Invoice
Request
Finance
Under
Review
Financed
Invoice
Financed
Invoice
Select cart to take action
Wireframe
Color Palette
Style Guide
Typography
Aa
Font
Inter
Aa
Inter
Bold
Aa
Inter
Semi bold
Aa
Inter
Medium
Aa
Inter
Regular
Name
Font Size
Line Height
24 px
20 px
18 px
16 px
14 px
12 px
16 px
36 px
24 px
28 px
24 px
22 px
16 px
24 px
Heading 1
Heading 2
Body - Large
Body - Regular
Body - Small
Caption
BUTTON
Secondary Color
#111111
Primary Color
#4168F6
Iconography
Hi-Fi Designs
# Home Screen
Product Picker
Data driven though product dropdown, showing data according to selected product.
FI Details
Basic information about the credit amount
# Select Program
# Upload Invoice UI
# Request Finance
In buyer finance program, user can select one or more invoice to request for finance.
# Under Review
The under view section will display all invoices under review
# Invoice History
Requested invoices are listed here along with their status
Thank You For Watching
Deepak Kumar Gupta